About Us

Atti Culture is an independent Tamil music label and artist collective based in Chennai, India. We produce and release original hip-hop and indie music — most prominently the catalogue of the artist ofRO — and run community programmes such as the Atti Culture Producer League and the Atti Rap League that give emerging Tamil producers and rappers a platform.

As an independent label, we operate our own digital marketing. We plan, launch, and optimise paid advertising campaigns across Meta and Google/YouTube to promote our music releases, grow our audience, and drive streams. We build internal tooling to manage and report on these advertising campaigns across our own advertising accounts — this is the purpose for which we use the Google Ads API.

Everything we publish is created by or for our own artists. We do not provide advertising services to third parties; our tooling and data access exist solely to manage Atti Culture's own campaigns.