Atti Culture
About Us
Atti Culture is an independent Tamil music label and artist collective based in Chennai, India. We produce and release original hip-hop and indie music — most prominently the catalogue of the artist ofRO — and run community programmes such as the Atti Culture Producer League and the Atti Rap League that give emerging Tamil producers and rappers a platform.
As an independent label, we operate our own digital marketing. We plan, launch, and optimise paid advertising campaigns across Meta and Google/YouTube to promote our music releases, grow our audience, and drive streams. We build internal tooling to manage and report on these advertising campaigns across our own advertising accounts — this is the purpose for which we use the Google Ads API.
Everything we publish is created by or for our own artists. We do not provide advertising services to third parties; our tooling and data access exist solely to manage Atti Culture's own campaigns.
Google Ads API — Use Case
We are requesting Google Ads API access for an in-house tool that manages our own single Google Ads account. We are an advertiser, not an agency or software vendor — we do not manage, access, or sell access to any third-party or client accounts.
The tool uses the API to:
- Read campaign, ad group, and keyword performance metrics (impressions, clicks, CTR, CPC, cost, conversions) for reporting.
- Create and update campaigns, ad groups, and ads to promote Atti Culture / ofRO music releases.
- Adjust budgets and bids, and pause or enable campaigns based on performance.
- Generate automated daily performance reports for internal decision-making.
Access is limited to the OAuth adwords scope for our own authenticated account. We store only the campaign performance data needed for reporting, do not share it with third parties, and operate in accordance with the Google Ads API Terms of Service and Required Minimum Functionality policies.
Business Details
- Legal / trade name
- Atti Culture
- Registered address
- 4, Canal Road, Kilpauk Garden Colony,
Chennai 600010, Tamil Nadu, India - Contact
- ofro@atti.biz
- Website
- https://atti.biz